Responsive Web Design (RWD) is a crucial component to modern web development. RWD provides an optimal user experience on all devices. Not only is RWD convenient for the user, it's a smart practice for any business or organization. Google now ranks websites specificially for their mobile funtionality, making it increasily important to incorporate RWD. RWD improves mobile SEO (Search Engine Optimization) and helps your site get noticed. Beyond that, mobile usage has been on the rise for years and continues to show no sign of slowing down. Social media is now most commonly used on mobile platforms meaning that any links on social media are likely to be viewed on a mobile screen, make sure your site looks good when this happens.